Qualifications
Visit also
Be found online !
Here's how:
5 Steps to use your website as a powerful marketing tool
Measure> Analyze> Optimize> Promote> Improve
1.Measure :
Free Installation of the Google Analytics tool on sites of 20 pages or less to answer the following questions :
- Where does your visitors come from (country, city)?
- How much time did they spent on your site ?
- How many pages they visited?
- How much time they spent on each pages ?
- Which search engine sent you those visitors (Google, Yahoo! or Bing) ?
- Which keywords did they search for to find your site ?
- How many visitors came to your site more than once ?
You will receive a dashboard like this one at the desired frequency (daily, weekly or monthly) and you will have access to your data online all the time !
Dashboard of DebtFreeStocks.com website, which is a website we have created showing how to find American stocks with no debt.
2. Analyze
Analysis of the Google Analytics data.
All this data is of no use if no one looks at it, understands it and analyze it.
Let's take the Bounce Rate for example. If a page receives a lot of visitors, but has a bounce rate of 95%, it's an indication that it may need to be improved. It received a lot of visitors because they were expecting to find something on that page. As soon as they saw the page, 95% of the visitors moved away in less than 10 seconds !
Promopti Web will dig through the data to target the strengths and weaknesses of your website.
Analysis of your Google ranking
Nowadays, a lot of people are using Google the way they were using the yellow pages phone book in the past. They write a field of interest (cars, pools, dentists, cinema, etc) and a city (Brossard, Longueuil, St-Lambert, etc) and then look at the results. Most people will click on the first 2 or 3 results and visit that business.
Where does your website rank on Google ? and on Yahoo! ? and on Bing (MSN) ?
The ranking will vary with the search keyword. The following table shows where we can find the Brossard Mazda website on Google.ca and Yahoo! Canada for a few keywords :
Disclaimer : Promopti Web has not relations to Brossard Mazda. It's just an example of a local business.
This rank is not based on the beauty of the website or the number of cars sold by Brossard Mazda. It depends on the search algorithms used by the search engines like Google and Yahoo!
For Brossard Mazda, there is very little chance that someone searching for "automobile brossard" on Google.ca will visit its website, since the result falls on the seventh page of search results. If the person searches on Yahoo.ca, there are strong chances that it will visit the website, since all the results are on the first page.
Numerous studies have shown that 90% of all clicks are on the first page of search engine results, and 75% of those clicks on the top 3 results.
Promopti Web can analyze a lot of keywords for you. If your website doesn't rank well, we will find out why and suggest some changes to optimize your website to be found on the search engines.
Black List
Your current website may be on the "black list" of search engines for a number of reasons. In that event, your website will be very far in the results when a potential client searches for the same kind of services your offer. Its very important to get out of that black list as soon as possible and try to regain some ranks in the search results. Sometimes it's not too difficult to be listed again.
Usability Analysis
We perform a usability analysis to find the places on your website where the visitors could waste time and be frustrated by the experience.
More in depth usability testing can be done on request. Those tests consists of recording the behavior of a person using your website (everything on the screen, his face and his voice may be recorded) and trying to find the answers to specific questions. Those tests allows to understand how an "average user" reacts to your website. We can find a lot of potential problems with only 3 to 5 users.
3.Optimize
During the Optimization phase, we try to improve the weak points found in the analysis. This not only search engine optimization (SEO), but also website optimization. We want you to offer a more pleasant experience to you visitors, which in turn will have a higher opinion of your business. We can contact your web design team or we can do the work for you.
A/B Tests
An A/B test is done to compare two (or more) versions of a same web page and find out which one brings the best results. In a classic A/B test 50% of your clients will see the first version (A) and 50% will see the second version (B). The system adds up the results and shows you which one performed better, for the goals you have set.
Website Redesign
Our goal is to work with your current website and make some rapid modifications to it that will lead to impressive results. We don't want to redesign your website or get a coding contract. In the event that you would want a complete redesign, we could help you in the process.
4.Promote
The Internet is a powerful marketing tool that is currently not used to its maximum potential. Currently, marketing investments on the Internet are 14% of all marketing budgets, but the time spent online is currently 37% of the time spent by consumers in front of a media.
Moreover, the return on investment on online marketing campaigns is easily measurable. It is possible to know precisely how many visitors clicked on your advertisement and what was their behavior on their website after the click. Did they leave your website in 4 seconds or did they looked at all your products pages ?
Currently, about 2.5% of visitors on the Internet become a buyer of the products from the website they visit. That's the average visitor, not the one who did a search on Google and found you using well targeted keywords.
For example, let's consider the following situation :
You sell a product 100$
4000 unique visitors come to your website every year and your conversion rate is 1% (just to be conservative...), so about 40 people buy your products following a visit to your website, giving you a total revenue of 4000$. If you could add 2000 visitors that are on average like the previous ones, you would sell 20 more products, giving you 2000$ more revenues.
Of course, we would also like to help you raise that conversion rate from 1% to 2.5% (or more !)
In that case, instead of selling 60 units for 6000 visitors, you would sell 150 units of your product (110 more than with your 4000 visitors). Your revenues would increase by 11 000$. It seems like a lot, but these kind of results are possible.
5.Improve
Our goal is to help your business progress step-by-step, first by finding the "low hanging fruits", which are the easiest things to fix that will bring the best results. We will then work to improve from that level of business. We are convinced that you will be very happy to work with us and you will enjoy the results. We are sure that you will want to go further in using the web as a powerful promotional tool for your business. Listed above are only the basic steps. We can go much further.
We want you to know, dear small and medium sized enterprises of the south shore of Montreal, that we are there to help you.
Let's start right now by installing Google Analytics !
CONTACT US NOW !
at 450-619-1409 or by email at contact@promopti.com
