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Google Analytics
Web Analytics tools are now essential
Google Analytics is a free,but poweful, tool that records information about the behavior of the visitors of your website. It then organize the data and allows you to access it in a format that is easy to understand. To use the Google Analytics tool, you need to put some javascript code on your website, which is given by Google. Promopti can do this work for your business (free for websites of 100 pages or less).
Clear and easy to understand format
The beauty of Google Analytics is that the information is shown in clear tables that can be interpreted in just the blink of an eye.
For example, this image shows from which state the visitors came from :
In just one look, you can see that the visitors to this website came from almost all the states, but the most came from California. We can also see rapidly in the table that the visitors from California visited 2.56 pages and stayed for an average of 2 minutes and 58 seconds. 77% of those visits were new visits and 49% of these visitors bounced off the website rapidly (bounce rate).
For a small business on the south shore of Montreal, it's very important to see that your visitors are coming from Longueuil, Brossard, Saint-Lambert, Saint-Hubert and the other cities of the Monteregie region, instead of visitors coming from other parts of the world.
Keywords
One of the most interesting functionality of Google Analytics is the one for "Keywords". It allows you to know which keyword your visitors used to find your website in the search engine. For example, the following picture shows that 121 people came to the Debt Free Stocks website searching exactly for "debt free stocks". We can also see that the visitors searching for "high dividend" stocks probably didn't like their experience because 71% of them bounced off rapidly and on average only stayed for 29 seconds.
(The first result "content targeting" are visitors that found that website through a advertising campaign that we ran through Google Adwords.)
Follow up on the search engine optimization
Google Analytics will allow us to track the improvements of our search engine optimization work. We will watch if the number of visitors coming from important keywords improves and what will be the behavior of those visitors on your website. Please note that it may take from anywhere from one week to 6 months for the results to start showing on your website.
Dashboard
The Google Analytics Dashboard allows us to see in a few seconds all the most important metrics for your website. Here's an example of the Debt Free Stocks website Dashboard.
Google Analytics is a lot more than that. This page is a short description of some basic features, but it can do much more and help us go much further in our analysis.
Contact us now and you will be very impressed !
Tel : 450-619-1409
Email : contact@promopti.com
